Digital Marketing

Apex Overseas Consultants is one of the leading IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online. The objective of Course is providing Training services for various requirements in IT industry. Learn Digital Marketing training by Real-Time Expert with Real-Time Scenarios.

Digital Marketing Introduction

• What is Digital Marketing?
• Why Digital Marketing?
• Digital Marketing platforms?
• Digital Marketing Strategy
• Types of Digital Marketing – Organic & Paid
• Digital Marketing VS Traditional Marketing
• How is it different from traditional marketing?
• ROI between Digital and traditional marketing?

Understanding the Website

• What is a website
• Types of websites?
• Static Website
• Dynamic Website
• E-Commerce Website
• Domain Booking
• Web Hosting Purchase
• Website Architecture

Website Creations

• Blogger
• WordPress

Keyword Selection Strategies

• Keyword Analysis
• Keyword Competition

Search Engine Optimization (SEO)

• What is SEO?
• How do search engines work?
• SEO Tools
• Web position Analysis
• Competition Analysis
• Google Algorithms and Updates

On Page Optimization

• Title Tag
• Meta Description
• Meta Tags
• Canonical form
• Alt Tag
• Anchor Text
• Header Tag
• Robots.txt
• Xml Sitemap
• Redirections ( 301, 302)
• 403 Forbidden
• 404 File Not Found
• Webmaster
• Google Analytics

Offpage Optimization

• Search Engine Submissions
• Backlink Submission
• Social Bookmarking
• Classified Submissions
• Article Submissions
• Content Marketing
• Image Marketing
• Video Marketing
• Video Strategy
• Event Creations
• Question And Answers

Search Engine Marketing (SEM) Introduction to SEM Google Adwords

• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Report generation

Google Adwords Express

• Setup
• Google Mapping Ads

Bing Ads

• Setup
• Marketing

Social Media Marketing (SMM)

• Introduction to SMM
• Facebook
• Sing up
• Payments Methods
• Paid Promotion

Email Marketing

• How Email Marketing Works?
• Types of emails
• What to write
• How to write
• list creation
• Creating e-mailers
• Tracking emailers
• Create Template
• Reporting

Mobile App Promotions

• Android Apps
• iPhone Apps
• Marketing Strategies
• Marketing Tips

Certifications

• Google Partners
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Google Analytics
• Social Media Marketing Certification

Reporting

• Google Webmasters
• Google Analytics

Tools

• Alexa
• VIDIQ
• AddThis
• Pinterest
• MOZ

Youtube Marketing

• Youtube Channel Setup
• How to Rank and Optimize Youtube Videos
• How to get more views and Subscribers
• How to Promote Your Youtube Channel
• How to boost your Business with youtube Channel
• Learn to Edit Video Learn ways to Make Money from Youtube
• How to Setup youtube Premiere
• Youtube Earning
• Youtube Advertising

Affiliate Marketing

• Freelancing
• Entrepreneur
• Resume Preparation Guidance
• Mock Interviews
• Interview Tips